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Jeevan
Catalyzing Livelihoods
Sustaining livelihoods through a business solution
Client: Government of India (West Bengal, Meghalaya, Chhattisgarh, Punjab, Haryana) in collaboration with NITCON
Organization: GoFar Advisory and Investments, Singapore
Design Team: Suman Bose, Deepti Zachariah, Janani Rangarajan, Saloni Sehgal

Summary

Jeevan aims to rejuvenate the existing Swarojgar network through an end-to-end solution that will incubate businesses led by self-help groups to enter a strictly governed business platform.

Jeevan proposed to create a community-based livelihood generation program across states, transforming over 750 villages and over 30,000 beneficiaries. The proposal entailed the creation of innovative elements like Thinktanks and Neo-banks at each district level.

Overview of the Project

01 Objectives

Project Goals

Building and nurturing an ecosystem for rural self-employment as a solution for sustainable livelihoods.

Working towards financial inclusion and empowerment of the members. Measure improvement in non-financial areas like health, nutrition, and education

Continuous skilling and re-skilling to create non-traditional opportunities and ultimately reach wider markets.

02 Stages and Interventions

Survey – A quantitative survey of over 30,000 Swarojgar members in the Mukthidharadistricts. The survey focused on skilling and training requirements, socio-economic background, and aspirations of the members. Insights from the survey inform the design and implementation.

Solution Implementation – Design and planning of how the Jeevan project can be set up, run, and monitored. This will include organizational structure, governance, administration business support, training, and management for the Jeevan members along with setting up of the village level units, running them, and gaining traction in the market.

Growth – Working towards growing existing businesses and setting up pathways to create and nurture high-return businesses to give a positive push to the rural economy.

Creating high-value small businesses to reach global markets.

Supporting local populations with technology, skilling, and market networks.

03 Projected Outcomes

Deliverables

Detailed Project Report and Survey for NITCON.

Solution Design includes business plans, budgets, implementation plans, and human resources.

Execution of the POCs based on the design of the initial solution created from survey insights.

Final Project Design including business plan, budgets, implementation plan, and human resources.

DPR, based on findings from the survey and POC for an eventual final rollout across the states